Band stories - High end car care business takes a market share

In 2017 Band were approached by a young entrepreneur who was intent on forming a high-end supercar and luxury car care facility in the South East of England. He could see a space in the market to take Detailing and PPF application to the next level in a state of the art studio yet to be built.

Our initial work took us on a journey to look at the hyper-competitive ‘car care’ industry and see how we could position this fledgling business in a super crowded space. Not only was the business going up against well established existing facilities but also an army of cost-conscious mobile detailers.



Settle on the brand name

After a great deal of research and naming strategy, we settled upon ‘ProCare - Precision, Protection’ a name and proposition that could encapsulate everything about the business, not only the methodical work carried out by the staff but also their stunning custom-built facility.



Bring a premium brand to life

During fit-out of their stunning facility in East Sussex, we worked closely with ProCare to visualise and bring to life the brand using lighting techniques and signage, allowing the client to collaborate and see the impact of our suggestions and theirs, before going to the great expense of installation.

We delivered team wear for staff, marketing communications for their service offerings, a beautiful website, social media content, 360 films and worked closely with them on a launch event that welcomed a number of supercar owners and car dealership representatives to the facility.




Results

ProCare has become one of a handful of facilities nationwide to be accredited by the industry-standard supplier XPEL. With a growing number of cars being cared for, the business has gone from strength to strength, allowing them to work on some truly stunning machines, including ultra-rare examples like the McLaren Senna and Ferrari Daytona.






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