Project overview

In 2014, a new partnership with the military charity Help for Heroes was formed with the long term goal of supporting wounded, injured and sick military personnel through the motorsport sector.

#RacingforHeroes approached Band to help them develop and explore the initial brand strategy and corporate identity solutions whilst at the early stages of partnership with the charity. Once we had settled on the identity a proposition was implemented and further material produced to help launch the project to the national motorsport press, this included art directing the team shoot at Tedworth House, website development, internal communications, race car livery, team wear and media packs.

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