Project overview

Redux Leichtbau came to Band with a brief to help them establish a brand and identity for the highly anticipated Redux E30 M3 road car, a modern interpretation of the iconic E30 BMW M3.

A great deal of conceptual and creative work was carried out along with road testing a number of icons on renders of the new car and communication material. The identity and strap-line help to define this unique brand with a very subtle nod to the car manufacturer these stunning machines are based on. Photo credit: Redux/Drew Phillips

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