Project details

Project overview

SMM (Stirling Motorsport Management) provide UK centric racing driver management and PR services. As a start-up business they came to Band looking for a corporate identity that would help them stand out in the notoriously 'logo' heavy world of motor racing.

We developed a clever icon that reflected the companies representation of female and male drivers, using relevant colours, aided by the letters S,M and M, forming a strong track like icon that could work well on racewear and race cars alike.

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